Private Label

Private Label by Jovoy is a minimalist, introspective fragrance that explores wood and earth through a stripped-back, deliberate structure. It opens with the dry, fibrous character of papyrus, setting a quiet and grounded tone. The heart introduces patchouli and vetiver, adding depth through earthy and slightly smoky nuances. In the base, woods and resins merge into a dry, textured trail that feels restrained, elegant, and persistent.

Fragrance Notes

Top Notes: Papyrus
Heart Notes: Patchouli, Vetiver
Base Notes: Birch, Labdanum, Cedarwood, Sandalwood

Product Details

• Made in: France
• Available in: 75ml & 100ml Perfume
• Fragrance Family: Woody, Earthy, Dry Woods

Who It’s For
For those who appreciate understated fragrances built on texture rather than sweetness. Well suited to everyday wear, professional settings, or moments that call for quiet confidence. Ideal for wearers drawn to dry woods, earthy notes, and a refined, minimal presence.