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What Makes a Perfume Niche?

What Makes a Perfume Niche?

  • David La Maison Du Parfum

Who can't resist a beautiful scent? Splashing out on a gorgeous bottle of luxury fragrance is the perfect treat for most of us. However, when faced with the choice between a designer perfume or a niche fragrance which should you choose?

It's a good question and as we continue to see a growing desire for niche perfume from contemporary consumers of all ages, it's worth exploring the difference between the two. 

What is a niche fragrance? 

If you are new to the term, niche fragrances is a unique, in-house perfume produced on a small scale and sold through what is usually the company store. On occasion, a niche fragrance may also be sold in a few luxury regional niche perfume stores.

This limited availability niche perfumes are sometimes called artisan fragrances. 

Why buy a niche fragrance?

So why buy a niche perfume?

Niche perfumes can only be made by artisan perfumers. Each scent is composed according to strict industry principles using only the highest quality ingredients. These perfumers are hand blended with natural ingredients. Quality standards are extremely high so you won't get a product that will irritate your skin or contain sub-standard ingredients.

Buying a niche perfume is a chance to own a fragrance that other people don't have. It's an artisan product crafted with passion so you get a richer olfactory experience that will last longer and draw plenty of attention for all the right reasons.

It's about owning something different that you can't find on every high street. Niche fragrances are crafted, by hand so they cover a greater variety of notes, producing a much wider range of more varied, interesting scents.

Each highly trained artisan perfumer has their own style so unlike mass-produced designer perfumes, you're getting a on-off, individual scent you won't find anywhere else.Niche perfumes are exhilarating, innovative fragrances created with love and experience. 

Expert artisan perfumers create perfumes because they have a passion for scent so there is always something wonderful and new to discover from a niche perfumer who takes their time to devise then craft each scent by hand.

It is these enticing scents rather than marketing that earns an artisan perfumer their customers- a principle exercised with great pride within the niche perfume industry. 

As a result, when, you browse a collection of niche perfumes you have a higher chance of finding one you really like. These perfumes are only produced in small quantities so you're purchasing a scent that's exclusive and hard to find with limited availability.

Ultimately, everyone hankers after that special signature scent  that leaves an impression as you waft past -  with an artisan scent you can achieve that. Best of all, know designer scents come from global fashion houses.

Designer perfumes 

these perfumes often serve as an entry point before customers move on to luxurious niche fragrance. 

Yet designer perfumes are mass-produced, in huge volumes for huge global companies. They must meet the demands of company shareholders and profit margins. Therefore you'll find predictable, banal scent that smell very similar.

These designer scents are often constructed from synthetic products trough profit-led manufacturing where little care is given to the actual product itself or standards of production. 

Designer perfumes are produced by machines and lack the depth of scent, complexity of notes or accompanying back story that you'll find with a niche fragrance.

furthermore, the grey market means you also run the risk of buying a counterfeit product by mistake. counterfeit designer perfumes are widely available and purchasing one is a severe disappointment and serious hazard.

These are highly marketed products that have almost lost their sense of being something special because they are available everywhere, worn by everyone and constantly promoted throughout the media.

Which is best? 

If you're buying a scent for yourself or a loved one you'll want to splash out on a special, unique, high-quality niche fragrance.

As we develop a greater desire for artisan products and unique purchases, the market for niche fragrance continues to grow. In fact, niche fragrance has been identified as the fastest growing segment of the global perfume industry.

As we look to the future, we can expect to see more people choosing to wear niche perfume rather than designer fragrances because of its higher quality, limited availability and superior sensory experience. 

Want to know more? Shop our stunning range of niche fragrances today and find a superior scent with a distinct fragrance that uniquely matches who you are. 

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