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Selahatin is revolutionizing oral care with its luxury line of whitening toothpastes, mouthwashes, and oral sprays. Their mission is to enhance the emotional aspects of daily routines.

This brand's origin story is rooted in adversity. Before turning 30, founder Kristoffer Vural experienced a life-altering stroke, leaving him paralyzed and hospitalized for an entire year. This life-changing event heightened his sensitivity to scent and taste while emphasizing the significance of everyday rituals.

Vural's newfound perspective drove him to create products that could provide a deeper emotional connection and offer a form of escapism through everyday activities, such as brushing teeth.

Selahatin's exceptional quality hasn't gone unnoticed. The brand has received nominations in the Wallpaper Design Awards, earned the title of "one of the best grooming brands in the world" by GQ, and was hailed as "the world’s most sophisticated toothpaste brand" by Monocle Magazine. Renowned designer Rick Owens is among those who use Selahatin products.

Founder Kristoffer Vural's innovation and vision have also earned him recognition as one of the most innovative entrepreneurs globally, according to Monocle Magazine.

Selahatin products are available at premium retailers across over 20 countries, including prestigious names like Selfridges, Ludwig Beck, Ssense, Luisa Via Roma, Andreas Murkudis, Holt Renfrew, Saks, Storm, and Nitty Gritty

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