WIDIAN is a perfume house founded by Ali Aljaberi in Abu Dhabi, UAE. WIDIAN perfumes present the luxurious oriental scents of Arabia blended with flowery and fruity aromas from around the world. The fragrances of the house are divided into two collections: Black and Gold. The Gold Collection includes more Oud- and Amber-based fragrances than the Black Collection. All fragrances of the house are designated by number rather than name, and the house has a motto—"If you like it, wear it"—which manifests with all fragrances being designed for wear by men and women.